“Our new Flagship Boutique, now the second in Asia, takes IWC’s watchmaking heritage to a new level,” explained IWC CEO Georges Kern. “We are proud to celebrate this occasion with our distinguished guests and to honor the im- portance of the Chinese market with an exclu-
Parkview Green, a new mall in the heart of Beijing’s central business district, is setting new standards in both form and function with the use of innovative environmental tech- nologies, enabling, among other achievements, the establishment of a microclimate beyond the influence of Beijing’s extreme seasonal cli- mates. IWC invited 200 guests to join them at Parkview Green for the boutique’s grand
opening event. For the inauguration, guests gathered on the bridge in front of the fully covered Flag- ship Boutique to learn more about IWC’s mile-stones of innovation, an exhibition featuring ten watches from the years 1874 to 2000.
Sustainable Architecture Meets Innovative Design
The architecture of IWC’s third Flagship Boutique is just as exceptional as its surroundings. The facade of the approximately 300 square-meter, bi-level glass cube is an eye-catcher in its own right. A brainchild of in-house designers and architects, the signature interior reflects
the luxurious ambience of IWC’s collection. Fitted out with sumptuous dark woods and exquisite materials, the Flagship Boutique creates an elegant atmosphere that invites customers to explore the six fascinating watch families along with boutique-exclusive editions, and the IWC
Collection, only available in Flagship Boutiques, and made up of innovative, hand-picked items and accessories as exquisite and outstanding as the watches themselves. (click on photo to enlarge)
A New Star Is Born
In addition to its one-of-a-kind environment, the IWC Flagship Boutique Beijing, which is the second Flagship Boutique in Asia, features a world premiere and not only for aficionados of Haute Horlogerie: a room dedicated to a star in IWC’s history, the Portuguese Sidérale Sca-
fusia. The pinnacle of mechanical and engineer- ing skills in the art of astronomical timekeeping today combines over 500 components, from the patented constant-force tourbillon escapement to the wheel train, culminating in the display of solar and sidereal time, twilight, sunrise,
and sunset, and the constantly changing view of the visible stars and constellations from the customer’s own horizon.
To mark the special occasion, IWC created a Portuguese Sidérale Scafusia room with a celestial chart on the case back showing the Forbidden City’s horizon. The new Flagship Boutique will be home to this master- piece, which reflects IWC’s founding principles: creating innovative watches with technologies ahead of their time, while always respecting sustainability and heritage. The combination of tradition and innovation deeply rooted in IWC’s multifaceted timepieces has now found a worthy new home in one of the world’s most ancient capitals.
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With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868. The company has gained an international reputation based on a passion for innovative solutions and technical ingenuity.
One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of Haute Horlogerie at its finest, combining supreme precision with exclusive design.
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