Wednesday, April 11, 2012

OMEGA Celebrates Fifty Years Of James Bond In Film


By on 8:53 AM


OMEGA celebrated the fiftieth anniversary of the first James Bond film with the launch of two commemorative limited edition watches, and a press conference at its new Westfield Stratford (England) boutique

OMEGA's New Westfield Stratford Boutique

The event was opened by OMEGA president Stephen Urquhart, who welcomed media and guests and talked about his brand’s relationship with the film franchise. He said, “James Bond is unmatched as a cultural icon and we are excited to be celebrating half a century of great adventure films featuring the world’s favorite spy. We are also happy to have the opportunity to display items from every one of those films. I know that the showcase will bring back a lot of cinematic memories.”

OEMGA's "James Bond" Props Showcase
The Showcase Features Props From All 22 Previously Released Bond Films.

Also at the press conference was Lindy Hemming, the Oscar-winning costume designer who chose the OMEGA Seamaster as 007’s watch in GoldenEye in 1995. Asked about her selection of the OMEGA Seamaster with the blue dial, she said “I was convinced that Commander Bond, a Naval man, a diver, and a discreet gentleman of the world would wear this watch as opposed to the one everyone expected me to use.“  She added, “I had also known contemporaries when I was in my twenties who were military and naval, and some who worked in field of energy and electricity, who all swore by their Omegas. Therefore, as one of the early tasks in designing the new Bond, Pierce Brosnan, I went to a props and hand props meeting and argued for the use of Omega, which I had of course first investigated to make sure they would be interested in placing their watches on Bond!”

OMEGA Has Been Featured In "James Bond" Films
Since "GoldenEye"
The James Bond 007 50th Anniversary Collector's Piece has been created in two sizes, 41 mm and 36.25 mm.  The cases of the watches are made of stainless steel and they feature ceramic bezel rings with diving scales in matt chromium nitride with the number "50" in red as a reminder that the watch is celebrating a very special anniversary.  Each version of the watch is presented on a classic brushed and polished OMEGA-patented screw-and-pin stainless steel bracelet.


OMEGA's James Bond 007 50th Anniversary Collector's Piece

The lacquered black dial features a 007 monogram. The 41 mm version has 11 applied indexes; the 36.25 mm watch has ten with a diamond index at the 7 o'clock position – a reminder that this watch was created to honour the film history of agent 007. The indexes are coated with white Super-LumiNova with a blue emission, allowing ease of reading in all light conditions. There is a date window at 3 o'clock.


OMEGA's Seamaster JB50 Displayed With Caseback
Both versions feature OMEGA’s calibre 2507 self-winding movement fitted with the revolutionary Co-Axial escapement, the component that has driven a revolution in mechanical watchmaking since it was launched in 1999.

The watch is a certified chronometer. Its screw-in case back is stamped with a gun-barrel design. There is a "bullet" decoration fixed on the rotor that can be viewed through a central sapphire crystal with anti-reflective coating inside. The watch also has a unidirectional rotating bezel. A helium escape valve allows helium atoms to escape during decompression, particularly necessary for professional divers operating from diving bells. As its name suggests, the watch is water resistant up to 300 metres.


The 41 mm version is being produced in a limited edition of 11'007 pieces and the 36.25 mm version in a limited edition of 3'007 pieces.

While some of the advanced features will appeal particularly to divers, the James Bond 007 50th Anniversary Collector's Piece will prove irresistible to fans of 007 and to anyone interested in elegant, distinctive timepieces.

In 2012, EON Productions will release SKYFALL, the 23rd film in the franchise, with Daniel Craig in the role of James Bond.

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