At Exclusive Gala In Beijing, China Range Rover Unveils Special Edition Evoque With Victoria Beckham
*** Luxe Life Blog First Look ***
On Sunday 22nd April Victoria Beckham and Land Rover unveiled the Range Rover Evoque Victoria Beckham Special Edition at an exclusive launch event in Beijing, China. The event, take place at The Central Academy of Fine Arts (CAFA) on the eve of the Beijing Motor Show, displaying the Special Edition vehicle for the first time.
Range Rover Promo Video With Victoria Beckham
Victoria Beckham said: "I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury. "For me you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration."
|Victoria Beckham Unveiling Special Edition |
Range Rover Evoque
Gerry McGovern, Director of Design, Land Rover explains: "The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes. "Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing".
The Luxe Life Blog Is Brought To You By The "Luxe Life" Club By LuxuryTickers.Com