Mercedes-Benz Fashion Week Swim - Miami
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Mercedes-Benz Fashion Week Swim takes place at The Raleigh from July 19-23, 2012 . The five days of exclusive invitation-only shows, presentations and special events will showcase the following designers:
LISA BLUE, ÉCLAIRÉE, AGUA BENDITA, POKO PANO, DOLORES CORTÉS, VITAMIN A BY AMAHLIA STEVENS, NICOLITA, KOOEY AUSTRALIA, CAFFÉ SWIMWEAR, AQUA DI LARA, MARA HOFFMAN SWIM, XTRA LIFE LYCRA® BRAND, CIA.MARÍTIMA, BCBG SWIMWEAR, GOTTEX, RED CARTER, L*SPACE BY MONICA WISE, WHITE SANDS AUSTRALIA, LULI FAMA, SUBOO, ROSE BY VANESSA JEAN, WILDFOX SWIM, ANK BY MIRLA SABINO, AGUACLARA, AQUARELLA SWIMWEAR, COTE D'OR SWIMWEAR, SAUVAGE, A.Z ARAUJO, ANNA KOSTUROVA, DORIT, KEVA | J and NAÏLA.
Highly regarded as the go-to event for swimwear designers to debut their latest collections, and for buyers and editors to plan their upcoming assortments and stories, Mercedes-Benz Fashion Week Swim will see over 30 international designers. IMG Fashion has responded to increasing interest in the Event by adding more designers to the schedule along with a second group runway show.
Monday, July 23rd will see two multi-line shows of top swimwear designers in the Cabaña Grande at Mercedes-Benz Fashion Week Swim. Aguaclara and Aquarella Swimwear will once again be returning to the runway, alongside Cote D’Or Swimwear and Sauvage who will be debuting their 2013 collections in the first group show at 8:00pm. Later that evening, the much anticipated second group runway show will feature rising talent Anna Kosturova, Dorit, Keva | J and Naïla.
"The amount of interest in the event continues to grow each season. With only so many time slots available, group shows are an incredibly efficient platform for designers to present at Mercedes-Benz Fashion Week Swim and showcase their collections in front of a global audience of industry professionals" says Christina Neault, Executive Producer, IMG Fashion. "For designers, group shows offer turn-key production and public relations elements. For buyers and media in attendance, it allows them to see three or four designers within one show."
Lisa Burke, designer of Lisa Blue, this season’s opening show stated, “When I started Lisa Blue in 2008 it was sheer determination, great passion and long hours of hard work that lead to the wonderful opportunity to partake in a group show at Mercedes-Benz Fashion Week Swim. The overwhelming success and feedback from that show had an immense impact on the Lisa Blue brand, opening doors for us in the US and Europe, and even furthered our recognition back home in Australia. Four years later, we are honored to be featured as the designer kicking off the event and look forward to delighting the audience and continuing to spread our heartfelt brand message: the importance of saving the whales and making a difference in our planet.”
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Title sponsor Mercedes-Benz is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Hawaiian Tropic® Sun Care, XTRA LIFE LYCRA® Brand, The Raleigh, AriZona Beverages, Moët Ice Imperial, Kim Crawford Wines, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.
Mercedes- Benz Fashion Week Swim is an IMG event.